Your Martech Solution

One stop solution for all your marketing and technology needs

Marketing Solution

Implement all of your brand’s marketing essentials in one unparalleled portal. In-store POS, Grand Openings, LTO Promotions, Specialty Products & Apparel, Email, Social Media, Loyalty and Advertising, with customizable creative for omnichannel distribution, are all created, planned and delivered through our proprietary Local Marketing Automation Platform, LMap, to ensure on-brand success.

With LMap, you have a single solution for all of your marketing and media needs in one portal, available at both the brand level and at the local location level. It is the central hub.

Creative Customization

Our LMap system enables us to ensure brand consistency, offer variation, drag & drop, drop-down, open-ended copy, single and multiple-location automation, and smart sizing. LMap goes well beyond just an ad builder platform, because from customization, we are able to traffic the creative to media vehicles so the brand or the location can turn automated graphic design into an ad buy, with corporate approval built-in, if necessary. Load in back-end customized questions and have pre-set artwork based on any number of variables, such as pricing tiers, sizes, type of material, or existence of item at a location.

From business cards to print ads, creative customization offers brands the flexibility crucial to respond to ever-changing markets. Streamline workflow, improve marketing efficiencies, ensure brand standards.

Creative Versioning Automation

LMap takes your artwork and creates templates - offering your brand customization and localization. Templates can be designed not only to include offer options but also deliver smart sizing, which can programmatically resize artwork to the appropriate specifications for multiple publications. Advanced versioning can also be handled for small to large markets, with rules being employed to determine which location address criteria should be included automatically.

Simply design one piece of creative or advertisement, identify the variables and your approval process workflow, and our system will make sure that the printed piece or customized ad runs properly versioned and sized every time.

Email Marketing

With LMap, you can manage effective email marketing with the same platform that you use to manage all of your other marketing efforts. Our ongoing data hygiene ensures that your lists are correct and active, with CASS certification, NCOA, and suppression, on an on-going basis that funnels from the household level back up to email list management.

Simply load in your HTML creative, upload and select your list, and schedule your blast. Because of our aggregated data, we can also create segmented lists, and enable you to purchase lists, with greater customer profile information that will ensure your national or local email campaign hits the right prospects with the right message.

Plus, we’ve built an easy-to-use drag-and-drop email builder template which enables the you to create emails that can be executed on a local level. And our straightforward reporting can help get a little smarter with every campaign.

Franchise Development And Communication

Franchise Development can be a difficult process. From site selection to identifying possible franchisee candidates there’s a lot of detailed work to be done. Our dedicated franchise development team has over 15 years in identifying specific targets in relation to development utilizing market-based demographics in all types of locations. LMap can provide: • Maps of locations complete with competitors • Heat Maps of similar transaction data • Reverse IP advertising • Identify Potential Franchisee Candidates • Create unique territory, by zip code or unique polygons • Site selection analysis Plus, create a Franchise Communication Hub: Email, Texting, Conference calls… there are so many different methods of communication that it’s easy to get lost in the shuffle. Create a Corporate Communications Intranet that also houses all of your other useful marketing needs, so it’s all in one centralized place. You can post important updates, new menu items, LTO information, new creative available to the network in LMap.

Grand Opening And Limited Time Offer Kits

ur Grand Opening and LTO Kit Packages automates the stressful and multi-pronged process to identify elements the location must purchase or participate in, offer suggestions on optional items or tactics, and provide timing to put the entire thing on auto-pilot, ensuring a successful Grand Opening, that’s on-brand and on-time. From signage to in-store marketing materials to media, manage all of it from the same source you manage the rest of your marketing and media programs.

Pushing out multiple formats and versions to multiple locations with ease.

Listing Management

Our Listing system will continually ensure that your contact information is represented accurately on all listing sites across the web. Information for your business is spread all over the web from Apple Maps to Yelp and it’s important that the correct contact information is represented at all times.

Managing the multitude of online listings for multi-unit brands is an arduous task. And other Listing Management services are expensive and create dependency by not changing the listing, but by creating masks over the information, which when canceled revert back to the original listing.

We can manage this process for you from within LMap. Our system will ensure that your contact information is represented accurately on all listing sites across the web, with the information being constantly tracked and inconsistencies updated, even in the most obscure of listings. All without the need for a separate dashboard and platform.

Local Store Marketing

We help brands and franchisees implement and support event planning, sponsorships, charities, fundraisers, or any local store marketing initiatives through our Print-on-Demand services.

The customization of our Print-on-Demand items includes in-store materials, flyers, certificates, awards, specialty products, apparel, EZ-Up Tents etc. Plus, we can source any item, brand it, and make it available on LMap, ensuring that the materials at the local level are on-brand.

It’s all the tools local stores need for successful LSM programs.

Local Store Marketing Tracking

LMap the only platform that can enable brands to track franchisee Local Store Marketing (LSM) spending regardless of whether the purchases are placed via Silvercrest’s LMap platform.

Anything purchased or placed by specific locations via LMap is tracked, however, now a new data entry platform enables locations to upload other spending, such as sponsorships or social media influencers, into a tracking tool so all of their spending is captured against their allotted budget, in one cloud-based location. Designed especially for Franchise Brands, corporate managers can then review uploaded spending and either approve or reject it for attribution to Franchise Disclosure Document (FDD) required LSM spending. No other platform provides a tracking mechanism for spending beyond what is placed through their own portal.

National Ad Fund Budget Tool

Leverage our automated system in LMap to help identify the budget percentage allocated to each location, based on criteria such as, length of time open, number of transactions, and/or retention rate. Locations can then vote on their top priority media tactics to be used in their market. And LMap can analyze the data responses, identify the tactics per market and budget allocation per store, and place the media buy for each market.

Reputation Management

Reputation Management from a multi-unit perspective can quickly become very fractured without a dashboard tool. Many of the Social Media platforms have this as an add-on but it is often just a reporting feature, not an integrated tool.

Our Reputation Management services will search the web and collect every review written about your franchise. From Google to Facebook To Yelp and all those in between, never be left in the dark about what your customers are saying.

Plus, in addition to the review information, our system will seamlessly allow you to reach out and respond to the posts from one centralized location. And continue that customer engagement with notifications the second the customer reacts. All from within LMap.

Rewards and Loyalty

Our Rewards and Marketing Automation Platform allows you to configure your Loyalty Rewards program in any configuration. Loyalty programs provide two key functions: they reward customers for brand loyalty, and provide the issuing company with a wealth of consumer information. While companies can evaluate anonymous purchases, the use of a loyalty program offers additional information about the type of products that may be purchased together, and whether certain coupons are more effective than others. Instead of having a separate Loyalty Management Platform, identify the key metrics, CRM needs, retention programs, and creative assets, and then let the execution be handled by LMap’s automation, eliminating the need for hands on monitoring and management.

Social Media

From creating and publishing engaging content to curating successful campaigns to assessing the impact, LMap gets you the results from social that your business deserves. Our social media tool is built specifically to address the brand consistency and management needs of multi-location businesses, making it easy to scale your efforts across hundreds or thousands of local pages on sites to Facebook, Instagram, Twitter, and LinkedIn. Create ads or boost posts, system-wide or by location, either individually or by campaign.

Our integrated Social Media Listening Tool is able to track, interpret, and learn what is being discussed on all social media channels.

Simplify planning, posting, grouping, scheduling, advertising, and reporting on a single platform.

Specialty Products and Apparel

LMap can furnish all of your brand’s promotional items are on display in one – easy to find location. No need for multiple vendors, if you have a proprietary item, Silvercrest can integrate with their API. Select the desired item, customize it with your location information. Select the quantity and proceed. Download the artwork for approval. No mass quantities required or hidden warehousing fees. Simplify your franchisee’s marketing by eliminating the need for multiple vendors.

From umbrellas to pens, bluetooth speakers, to flashlights, kooler bags, glass mugs microfiber pouches, fleece blankets, photo frames, power banks. Roadside auto sets, stress balls, water bottles, journals, any promotional item made, can be yours to order as needed.

Anything purchased or placed by specific locations via LMap is tracked, however, now a new data entry platform enables locations to upload other spending, such as sponsorships or social media influencers, into a tracking tool so all of their spending is captured against their allotted budget, in one cloud-based location. Designed especially for Franchise Brands, corporate managers can then review uploaded spending and either approve or reject it for attribution to Franchise Disclosure Document (FDD) required LSM spending. No other platform provides a tracking mechanism for spending beyond what is placed through their own portal.

Texting Management

Our Text Platform programmatically sends and responds to Texts through our text platform integrated right into LMap. Make text marketing an easy to execute part of your strategic and segmented marketing plan.