Are you taking advantage of local marketing for your business? This strategy, also known as "neighborhood marketing" is the best way to reach customers that are near your area of operations. If you're already marketing your business heavily online, then you might be wondering how a local campaign might help. Here are a few reasons why local marketing would be beneficial to your business.
Effective marketing doesn't always reach the maximum number of possible customers. Sometimes it pays to take a more niche tone. If you talk like a local, run your business like a local, and market to local customers, then you're likely to see an increase in loyal, close-by consumers. Most customers would rather take their business to someone they can relate to, especially if that someone is particularly close to home.
Does any of your budget go toward online ads? According to Statista, Google accounted for nearly 30% of the total digital advertising revenue generated in the U.S. in 2021. Getting your business noticed on Google is a great way to grow your customer base. However, it can be easy to cast an unnecessarily wide net. As you might imagine, a national advertising campaign is more expensive than a local one. It may be worth considering downsizing your campaign if the larger reach isn't resulting in large enough returns.
By focusing your efforts on marketing locally, you might find yourself creating relationships with other local businesses. Many local businesses choose to team up with each other for promotional deals and events. Your success will likely depend on whether your business has a lot of competition, and whether other companies nearby offer products or services that pair well with yours. That said, it doesn't hurt to ask around. Most small business owners would appreciate the opportunity to reach a slightly different customer base.
Are you in the market for marketing assistance? Local advertising is a wise step to take, but you don't need to handle it all by yourself. A truly professional marketing agency has all the resources and tools ready to help your business grow. To learn more, please give us a call at Silvercrest Advertising today. We'd love to help with any marketing and media solutions you need.