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Let's start at the very beginning. What is retargeting?
According to our programmatic digital advertising execution partner or DSP, Centro, "Retargeting is a form of online advertising that uses data to re-engage potential leads or customers who leave your website without converting."
When people leave your website without buying anything, for example, retargeting helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps, engage on social media, or search.
The elegant beauty of retargeting ads is that you can continue to communicate those people with a variety of messages. And with unique tracking links you can programmatically serve up ads that speak to where they are geographically and direct them to unique landing pages to help them complete that conversion, whether your brand defines that as a purchase or a contact us form fill.
Retargeting is multi-platform and can be done through Facebook, Display, and Search. Retargeting delivers strong results for increased awareness, website traffic and conversion rates.
Some of the essential and tangible benefits of retargeting for a franchise brand or franchise location are critical to driving business: