Creative Variable And Customization

Local creative customization leverages the programmatic profiles rules to version automatically on a local level, but also goes a step further by allowing customization within pre-determined brand guidelines. Not only can the brand create allowable versioning options from backgrounds to coupons, as well as open-ended variable fields, but you can also tag video spots with local store information, with approval workflows to ensure brand standards are maintained. Moreover, we have built solutions to programmatically determine what locations or territories are being covered by National Ad Fund Dollar Media Buys, then automatically add those locations or territories to artwork that is being distributed in that geography, with advanced rule application that can make adjustments to location information based on the number of locations included, amongst other AI reasoning.

Silvercrest can combine all of your marketing technology needs with one platform.