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Utilizing our National Ad Fund Planning Tool, you can use our proprietary artificial intelligence to customize for an entire market. LMap programmatically decides which layout to select and format based on rules set by the brand. LMap enables tracking of available media, locations, sales data, with primary, secondary and tertiary tactics, that both summarizes and facilitates placing the media buys, on a national, regional and local level, with approval process capabilities.
With our programmatic approach to the media buy efficacy and coverage, we consistently optimize the buying process, saving money in each market by eliminating the duplication of coverage by selection of tactic.