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LMap the only platform that can enable brands to track franchisee Local Store Marketing (LSM) spending regardless of whether the purchases are placed via Silvercrest’s LMap platform.
Anything purchased or placed by specific locations via LMap is tracked, however, now a new data entry platform enables locations to upload other spending, such as sponsorships or social media influencers, into a tracking tool so all of their spending is captured against their allotted budget, in one cloud-based location. Designed especially for Franchise Brands, corporate managers can then review uploaded spending and either approve or reject it for attribution to Franchise Disclosure Document (FDD) required LSM spending. No other platform provides a tracking mechanism for spending beyond what is placed through their own portal.
