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Silvercrest was founded on the realization that there was a growing need for franchises to access national and local marketing and media efficiently. Thus, Silvercrest was designed to deliver brand solutions for franchise organizations leveraging technology, harnessed in one sophisticated and simple platform, LMap. This platform enables us to be a centralized resource for both brand and franchisee and is ideal for any multi-unit-based company.
Because of our specialization in the franchise model, we understand the nature of the Zor/Zee relationship, inclusive of the challenges, the benefits, the need for brand consistency, the guardrails, and the opportunities.
