Silvercrest Advertising Press Center Press Release

Press Release

MAX MUSCLE SPORTS NUTRITION BULKS UP LOCAL MARKETING EFFORTS WITH SILVERCREST ADVERTISING'S LOCALIZED MEDIA AUTOMATION PLATFORM (LMAP)

May 13, 2014

(Los Angeles, California) May 13, 2014 — As another example of its commitment to improving the health of people from all walks of life, industry leader Max Muscle Sports Nutrition launched Silvercrest Advertising's innovative Localized Media Automation Platform (LMap) today to create and distribute personalized geo-targeted advertising tactics to current and new customers.

A state-of-the-art, user-friendly portal, LMap empowers Max Muscle franchisees to more effectively reach local customers in specific zip codes or carrier routes surrounding their stores. This effectively builds loyalty with existing customers and encourages repeat business, while attracting new fitness enthusiasts interested in diet and weight loss, sports supplements and customized nutrition plans.

Each franchisee is provided with a login to the Max Muscle portal on LMap, which allows them access to franchisor-generated promotional offers and pre-approved advertising tactics that include door hangers, newspaper ads, direct mail and free-standing inserts. With a few simple keystrokes, they choose the tactics they'd like to use, customize the pieces with their street address and offer(s), identify where they'd like the pieces to be distributed by working with an interactive map, submit the personalized pieces for final production, and provide online payment for all services rendered.

Like its customers who get results from the company's superior sports nutrition product line, Max Muscle sought similar results in its local marketing efforts.

"For the past 20 years, Max Muscle has been driven by science and defined by quality," said Sean Greene, president of Max Muscle Sports Nutrition. "LMap exemplifies that same level of innovation, integrity, customer service and attention to detail. In addition, LMap's comprehensive analytics help us determine the ROI on our marketing efforts, so we can identify which tactics and offers resonate best with our audience."

"We're thrilled to offer LMap to Max Muscle's franchisees across the country," said William Rodriguez, president of Silvercrest Advertising. "We're unique in our industry in that we offer a creative platform and vast distribution network in one user-friendly system. Max Muscle franchisees will immediately benefit from the ease of use and cost efficiencies of our one-stop marketing portal."

About Silvercrest Advertising

Founded in 2011 by advertising industry veterans William Rodriguez and Ryan Gesler, Silvercrest Advertising (www.silvercrestadvertising.com) provides strategic media planning and buying services that leverage relationships with more than 11,000 publications and generate significant, quantifiable results. Silvercrest also offers a proprietary Localized Media Automation Platform (LMAP) that enables restaurant and other service business franchisees to customize newspaper FSIs, door hangers, direct mail pieces and other advertising tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.

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